Lionceau was established in 1920 at 110 Demours, Paris France, by Michel Schasseur. The company generally produced luxury presentations and had large exports to the United States. In 1922, the company was acquired by the Boston-based food chain, SS Pierce. Lionceau was also affiliated with two other perfume companies: Elesbe and Demours. By 1935, Lionceau was closed for business.